In this article, you will learn that marketing of services face a special marketing challenge because of the nature of service products.
Marketing of Services. Three things to Consider Read More »
Business Planning
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and usage rate.
SEGMENTING INDUSTRIAL MARKETS Read More »
Business, Business Planning, Marketing Strategies
After thoroughly evaluating the different segments, the company can follow one of three target market strategies
3 Target Market Strategies For You Read More »
Business, Business Solutions, Marketing Strategies